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This web site slinspection.com had the following in the web page, "Read more customer reviews at our listing on Google." We noticed that the webpage stated " Were here to reduce your fears and simplify your problems where owning a house is concerned." It also said " The most expensive purchase of your life doesnt need to be the most confusing it is true that hidden problems can add to the cost of your home, but our home inspection reports. Will provide valuable insight into the condition of your home. Does the furnace heat the home adequately? Will the roof shingles last for a while? Does the basement leak?." The header had Home inspector as the highest ranking optimized keyword. It is followed by home inspection, grand rapids, and kent county which isn't as ranked as highly as Home inspector. The next words slinspection.com used was new home. real estate was included but will not be understood by search engines.